Social media marketing

According to the latest data on Internet trends, people now spend more time on their phones than on computers. While many users rely on mobile devices to check their email, many also use their phones to connect to their social networks. Similar studies by comScore reveal that 92 % of Pinterest users are mobile, as are 86 % of Twitter users. 

Here are just a few of the ways in which companies can integrate web marketing into their business strategy. social media strategy to reach new customers and strengthen their commitment to existing ones. 

Customize your social media profiles for the mobile user. Customize your social media profiles to ensure that mobile users get the impression that you care about your online presence.

Be consistent!

On Facebook, for example, this can mean pinning your most relevant post to the top of the page, so that content is always featured. In addition, social media users value referrals and recommendations from people they know, even if this relationship is limited to social media. Structure your social media profiles so that mobile users see the recommendations and check-ins that others have left. 

Optimize profiles so that mobile users can find you. Google research reveals that three out of four mobile searches result in some type of customer activity, with more than half taking place less than an hour after the mobile search. Given that many mobile users consult social media to find nearby businesses based on their needs and location. The ease with which your customers can find you on social networks is essential.

Confirm that all your social media profiles include your address, opening hours, price range and professional category. Since customers may not know how to search for your company by name, the accuracy of your category listing can provide a navigation path that leads them to your business. 

Stay loyal to your fans

Tailor your social media posts to a consistent day or frequency. Google research reveals that the majority of search activity takes place at specific times. Customize your social media activity to engage users during these times based on their search activity and location. Not only will the content be exploitable by the mobile user, but it will also help you overcome your own business obstacles. Social media analytics tools allow you to monitor search trends and find out when customers are commenting on your business. 

Follow what your audience is talking about so you can be part of the curation in a highly relevant way. Use social media tools such as Instagram and Facebook to capture images that create a sense of belonging, mood and, ultimately, familiarity for your target audience.

Social media and the web are now working hand in hand for the benefit of small business owners.