Landing page
A "landing page" is a specific page for an offer, a product, etc., to achieve a precise objective in the search results from Google.
Optimized web pages are specific to the promotions we'll be focusing on in your area. Dedicated pages are stand-alone pages designed for a specific promotion. specific marketing campaign.
The purpose of a landing page falls into two categories:
- To capture "leads" that allow you to market to people in the future through your web page
- "Warm up" potential customers for the product you're trying to sell before sending them further down your sales funnel.
This creates the need for two types of landing pages:
A lead generation page and a landing page to your main site.
Visit landing pages live separately from your website and are designed to receive campaign traffic only. As we'll see, this separation allows them to focus on a single objective and perform analysis so that the campaign becomes a simple task for both you and me.
So, in the end, a "landing page" instantly serves to capture your visitors' attention. Their search on the Web will lead them directly to your sales page, and they'll come across a serious page offering them the chance to buy, contact you or simply leave their details!
If you need a strategy, click on the link below!
