Image optimization for your online store

Do your E-commerce and your images go well together?

Are you thinking of running an online store, or do you already have one? Then there are a few important criteria you need to observe when integrating images/photos of your products for sale. With the following tips, you'll have the best possible chance of seducing your future customers with your online business. Good pixel quality for your images is a "must", but don't neglect the size of the image you're putting online! Both in terms of dimensions and the size occupied on the hosting server. What's more, the titles of your images need to be thought through too.

Photo quality

The right lighting, the right camera resolution and the right location for the photo must be simple and effective. Having a "photo box" is important to have a similar structure for each of your photos in order to achieve consistency on the important elements. These include lighting, background quality and the positioning of your products in the photo. A good camera is also an important element in achieving optimal results.Equipment required :

• A photo box (between 15$ and 200$)
• 16MP+ camera (can be your cell phone)
• A computer with photo editing software (Gimp, Paint.net etc)

Photo optimization

Once you've captured the perfect image of your product, you need to optimize it so that it's suitable for your online store. When it comes to the dimensions to use, it's a question of consistency. For example, for a high-definition header image, a size of 1280 x 720 is ideal in my opinion. For a product image, 640 x 640 or 800 x 800. Next, choose your save format carefully. A PNG photo is larger, but of better quality than a JPEG image. How to choose? If you want to keep the white background visible in your image, then I recommend the JPG format. If you need to have a transparent background, then opt for a PNG, otherwise you won't be able to do it in JPG. The better your photos are optimized, the better your online business will perform.

To optimize your photos, use image transformation software. For compression with little or no loss of quality, use services such as TinyPNG and ShortPixel.

Naming your photos

Now the worst is over! However, this last step is very important, as it could have a direct impact on your SEO. Often, people will leave image titles such as 0001.jpg, 20190506_xyz.png and so on. It's important for search engines to name your photos correctly. Don't use underscores, instead use hyphens "-" between your keywords. Example: montre-pour-homme-marque.jpg, robe-de-mariée-blanche.png.

To conclude

It's essential to respect these criteria to get the best results from your online store. If, however, you need a professional to establish a good SEO foundation and image optimization, don't hesitate to contact me now.

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