Web referencing
SEO is becoming increasingly important for your business. Here are 5 of the best optimizations you can make quickly to help your positioning on Google and the search engines. All the advice you'll find in this article will be of great help to your business. referencing for your website.
#1: Analysis of keywords used
Here are a few links to help you with your research.
With these tools, you'll be able to determine whether the keyword on your page is sought after by your clientele. Because if you're planning to appear on the search engines, you have to at least come out for words that are in demand. Otherwise, yes, you'll be positioned, but nobody will be looking for you with that word. Search volume is indicated in the tools to determine whether or not the word is worth optimizing for. Let me give you an example: this page you're reading is optimized for the word: "référencement web", which is searched for an average of 340 times a month in Quebec.
What are the keyword optimizations for my SEO?
Your "focus" keyword must be present in the following parameters:
- In your URL (web address of the page)
- Meta-Title tag
- Meta-Description tag
- H1 tag
- Some of the other Hn
- On the names of some of the images
- Your text ALTs and image titles
- At the beginning of your content
* Pay attention to your word density in the content vs. the word "focus". *
There isn't really a recommended percentage, but for my part, I find that 2% of density is more than enough. Add similar and/or synonymous words to your content.
Here is an example of Meta-Title and Description:
#2: Optimize the speed of your website
Your website needs to be fast to help it in the web referencing. A page should display under 3 seconds so as not to lose your users when they click on your link. Here are 2 links to help you do just that:
The following 2 tools will determine the most important points you need to make to optimize the speed of your website. Once on one of the links above, simply enter your site address. (Ex: https://pixinnoweb.com/)
Take care of your images and make sure you optimize them. Here's a tool to optimize them quickly and efficiently without losing quality: TinyPNG
#3: Write content of over 600 words per page
You'll need to produce texts with quality content and a good structure for your readers. The trick to staying competitive in your field is to go to one of your competitors' sites and simply see how many words are in the content of your "focus" word. This will give you an idea of what to base your text on. The more competitive the keyword, the more you'll need to write about it on your page.
#4: Optimizing internal and external links
In your text, you'll need to include links to other well-known websites to send positive signals to search engines. You'll also need to make sure you link internally between your web pages. This tells the engines that your page is subject to providing good content relevant to users searching for your word "focus". Make sure you choose the links you're going to make on your pages. They must be directly related to your theme.
#5: Building a backlinks strategy
This is the most important criterion in your SEO strategy. Creating backlinks. You can easily find lists of directories with high DA (Domain Authority) to make "citation" links to your web pages. These backlinks will give your website greater authority in the eyes of the search engines. Always give priority to quality over quantity of links. Here's a free tool to help you find out if the referring site has good authority: The Hoth
With this tool, you'll be able to see your competitors' DA, which will help you build your strategy.
To conclude
Your SEO strategy will help you to monitor and even outperform your competitors. If this sounds like Chinese to you, I'd be happy to do business with your company and help you get your business on the search engines.
Feel free to share and contact me for more information.
By e-mail : [email protected]
By phone : (438) 492-7323
