Email marketing and pop-up boxes

In this article I'm going to teach you the importance of implementing an e-mail capture system with a "pop-up box", as well as integrating a promo code before your E-Commerce shopping cart is abandoned. With this reading, you'll understand the essentials for maximize your sales and get new customers!

Let's start by talking about the e-mail capture system. Depending on the different platforms available for designing your online store, there are a multitude of applications such as : Lead Fox, Sumo, MailChimp and so on to collect e-mail addresses. These tools will help you build up a database of future and past customers so you can automatically send e-mails at opportune moments. For example, a new subscriber, a customer who abandons their shopping cart, or simply when you launch a new product or promotion. Later, you'll need to integrate this system into a "pop-up box" for your customers. strategic locations on your website to attract your customers' attention so that they leave you their e-mail.

By implementing this type of system, you will easily increase your sales in both the short and long term! You'll build a database that will generate customer loyalty and increase your conversion rate. Statistics show that you can increase sales by more or less 2% to 40% with this type of technique.

Informing your customers about important company information will make them more interested in buying your products and/or services. Writing blog posts, sending out newsletters and running promotions will generate traffic to your site. This will ultimately give you best results in search engines such as "Google, bing, etc"! Don't wait any longer to implement this strategy.

Do you need help implementing these techniques and making more sales yourself? Don't hesitate to contact me to talk about it!